RODEO CHITLIN' CIRCUIT
Project Type: Conceptual Design
Inspired by Beyoncé’s Cowboy Carter and the Rodeo Chitlin’ Circuit referenced in YA YA, this concept reimagines a festival celebrating Black cowboy culture, Southern roots, and musical heritage. Through branding, visuals, and storytelling, I created a vibrant experience blending rodeo traditions, live performances, and the legacy of the Chitlin Circuit.
Designed By: Kastin Lewis
